På omslaget: Featured toppics: Age and consumer identity, cognitive dissonance, consumer motivation, consumer perception, decision making, ethnic subcultures, gender, global influences, memory retrieval, methods of data collection, problem recognition, refernece groups, religious subcultures, responding to dissatisfaction, social class, theories of satisfaction. Featured case studies: Coca-Cola and target markets, Harley Davidson and brand communities, how gender affects behaviour, JetBlue Airways and customer satisfaction, McDonald's and globalisation, MINI and nostalgia marketing